Guaranteed Search Engine Optimization Blog

Nope. It doesn’t look like it. While Google has openlytalked against active link exchange solicitation, some SEO firms are notlistening. There was a day in yesteryear that you would install a linkexchange partner page on your site as an SEO tool as necessary as a sitemap.You would solicit links to your web site and then, in return, link to somebodyelse. 

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When repairing your online reputation, it is often helpful to well, do good things. For example, if a minor infraction in your community has left you with questionable news articles online, you could counter this news by sponsoring local charities or events.

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Why do “innovators” insist on fixing things that are not broken by launching inferior products? How Cuil, Accoona, and others mock themselves.

It was a big deal, a group of Google expats raise thirty million dollars to stick a group of servers together and suddenly call themselves a search engine.

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It often feels like there are two different types of online
companies, designers and marketers. But they should work as one since web
design is search engine optimization’s close cousins.

The Creatives verses SEO war has been going on for years.
One side says “make it pretty”, the other side says “make it wordy”. Funny
enough, both sides are right. When marketing your web site online, you could
possibly make something so ugly that you get a lot of traffic from a favorable
Google ranking, but no clients or conversion.

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In recent issues of Law Firm Marketing Weekly, we have been focusing on design. We feel that this is a part of search engine optimization that is often ignored. So how important is design?

Google, in their webmaster guidelines says “If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up.”

With that said, doesn’t it make even more sense to work with a search engine optimization company with an on staff designer? But again, why is design so important?

Search engines bots that crawl the web and index web sites do not have eyes. They simply read code and text. Generally, a web site that is not attractive, old, or is not made by a design professional, will have messy code, navigation problems, and in general, not provide a clean user experience. If users can easily navigate a web site, chances are, Google will also be able to easily navigate a web site. Thus, increasing the overall quality of your law firm’s web presence.

A professional designer can make sure that your web site will convert visitors into new cases while at the same time, keeping your code clean, and Google friendly.

Contact guaranteed search engine optimization company, Adviatech Corp., for more information at 1.800.728.5306 ext 1.

Why do “innovators” insist on fixing things that are not broken by launching inferior products? How Cuil, Accoona, and others mock themselves.

It was a big deal, a group of Google expats raise thirty million dollars to stick a group of servers together and suddenly call themselves a search engine. In earlier news releases, Cuil even talked about how their results were less dependant on links than that of Google. So, we ran a little test to see if this was true.

Does anybody remember the “miserable failure” Google bomb? A group of anti-Bush bloggers and webmasters linked the keyphrase “miserable failure” to U.S. President George Bush’s official Whitehouse.gov web site. Regardless of the fact that the site doesn’t use the phrase “miserable failure”, the site ranked number one in Google. Google fixed the problem and resulting searches for “miserable failure” became content based.

When Cuil launched, I noticed a spike in traffic to the article resources on my company’s web site generated from Cuil. People immediately searched for “miserable failure”. Guess what is number four, Whitehouse.gov. Look one row below that and you will see my article titled “Google Repairs Miserable Failure”. Next to it, ‘The Onion’ logo.

I was just thinking several months ago while doing a Google search how nice it would be if my search results were accompanied by completely random non-relevant images and icons. Thank you Cuil for making this a reality.

The “engineers” at new search engines like the now forgotten Accoona like to come up with new looks and logos while completely ignoring what makes Google so popular. Unlike the Ask.com post Interactive Media buyout commercials saying “Don’t just use something out of habit [Google]”, people use Google because its clean and gives relevant results.

Users are not demanding results be displayed in some mid-90’s frame based design style. They want something fast, clean, and relevant. You want to do something useful with your undeserved $30 million of venture capital? How about you make something as fast, clean, and relevant as Google only with page rankings not changing ever 20 seconds.

I speak from experience. Several years ago I too developed a search engine which is now a huge online resource. We started a search engine then we quickly saw that only 2% of our users were actually doing web searches on it. So we spent a tiny amount of money integrating into Yahoo’s API for the search results then built a network of individual interest channels. Because new content on the web is far more valuable than a new way to find it. Especially if that new way displays irrelevant picture eye-candy in a framed search result screen.

Yahoo actually figured it out a long time ago. According to Alexa, Yahoo gets the most traffic of any other web site in the world. Yet, Google is delivering more than 70% of online search queries. See, Yahoo figured out that Google’s search was superior to theirs so they began investing heavily in their “channels of interest” sections.

When your product is inferior, know what you can be good at, excel in that, and don’t reinvent a wheel that is not broken. Oh, and free up some venture capital funding for real technological innovations.

Jason Bland is with guaranteed search engine optimization company, Adviatech Corp. Adviatech is one of the leading SEO firms offering results based online marketing solutions. To learn more about guaranteed SEO services, visit Adviatech.com

It often feels like there are two different types of online companies, designers and marketers. But they should work as one since web design is search engine optimization’s close cousin.

The Creatives verses SEO war has been going on for years. One side says “make it pretty”, the other side says “make it wordy”. Funny enough, both sides are right. When marketing your web site online, you could possibly make something so ugly that you get a lot of traffic from a favorable Google ranking, but no clients or conversion.

Why is that? Because Cleanliness is next to Googleness. If you would like, take a few moments to search some highly competitive keyphrases in Google. The web sites that are ranked on the first page are normally, professional, well designed web sites. This is not a coincidence. Clean sites rank higher and convert better.

So why does the average search engine optimization company pay such little regard to professional design? Because search engine optimization specialists are analytics gurus and designers are artist. In short, it takes two to make it work.

When working with a designer, you should ask them what their strategy is for maximizing your search engine exposure. While designers do not have to speak fluent SEO, they do of course need to know what not to do to your web site so that an SEO can come in after them and help increase your search engine ranking.

When considering SEO friendly design, think clean. Web sites that have a direct point (call to action) at the top of the page will convert visitors to customers much better than the competition. If you searched for health insurance quotes on Google, you would see a list of natural results. Most of those allow you to start the health insurance quoting process right at the top of the home page.

If you work with a guaranteed search engine optimization company, (one that guarantees first page ranking) they may require you to update your design to decrease their risk. Yes, design makes that much of a difference. Search engine’s like what people like. Easy to navigate web sites, text that is clear and to the point, and simple vertical layouts.

So if high search engine rankings are at the top of your concerns, make sure your designer plays nice with search engine optimization specialists or even better, use a search engine optimization company with a talented on staff designer. This will greatly increase the success of your online presence.

Learn more at Adviatech.com.

When designing your law firm’s web site, you should think creatively. Having a web site that looks like every other law firm’s web site is simply going to tuck your firm away in a see of many other search results. It is important to pay attention to detail.

With it being rumored that Google ranks web sites higher that convert better (based on information sent to them through Google Analytics), it is safe to assume that a professionally designed web site that converts better will also prove to be a valuable tool in getting your web site ranked higher in Google search.

Not all cliché lawyer marketing elements are bad. Here is a brief list of dos and don’ts.

1) Your Picture – Many people like seeing professional pictures of their lawyer. Seeing a professional looking individual will help instill confidence into your web site’s visitors. You should have a professional photographer take a picture to use for professional purposes.

2) Avoid the Common – Yes, posing with open books, using scales of justice clip art, and posing in front of the gavel on your desk is probably going to make your firm look like “just another lawyer. However, creatively using the scales of justice in a logo or gavel can be done in a way that makes your firm stand out. It just takes some creative thinking.

3) Don’t Forget SEO - While your web site may look professional, you still need rich search engine optimized content on your site. The combination of optimized text, a professional design, and strong conversion ratios (visitors that fill out a contact form) will give your site the elements needed to push your firm to the top of search engine results.

Learn more about Law Firm Marketing and Law Firm Web Design at SEOLawFirm.com.

“I had my site designed, they said they put keywords in it, but my law firm’s web site doesn’t show up on the first page of Google… why?” Unless your web site is designed by a designer at a search engine optimization company, they are not fully aware of what goes into an “optimized” web site. While its true, many companies that offer web design services specific for lawyers, do put keyphrases in your web site.

However, they are often times, not the right keywords. We recently completed a project for a divorce lawyer. The company that built the lawyer’s web site in fact used “divorce lawyer” and “divorce attorney” in his tags, titles, and so forth, but they didn’t include it with his closest metro area. The difference between being relevant to “divorce lawyer” and being relevant to (for example only) “Atlanta divorce lawyer” mans the difference in reaching your market or not.

Its important to not just have keywords on your web site but rather the right keywords on your web site. The beginning of any project, for us, starts with an analysis. We see how many people are searching for which keyphrases related to the law firm we are working for. Then, we pinpoint the top three most popular keyphrases and that’s where our resources go. Of course we can optimize for more terms than three, but our focus needs to be on popular keyphrases that will bring in more cases.

When having your web site designed its best to keep marketing in mind. Having a search engine optimization company with a talented designer will help with your ranking as well as your conversion of visitors to potential cases.

Get a Search Engine Optimization Quote: http://seoquote.seolawfirm.com

Get a New Web Design and Search Engine Optimization Quote: http://design.seolawfirm.com.

To learn more, visit http://www.seolawfirm.com or call 1.800.728.5306

Adviatech Corp., a search engine optimization company, launched their reputation management subsidiary this week after eighteen months of planning.

Reputation Management Three Wise Monkeys

The newest problem for businesses and individuals online has become their own behavior. Google has replaced traditional background checks and employer references for many human resource departments and consumers now ‘Google’ companies before working with them.

The problem exists when individuals and companies are judged for old news. Be it an embarrassing weekend for a partner in a law firm or a faulty product release which has now been repaired, these old news stories can prevent employment, new income, and overall destroy a reputation.

In 2007, guaranteed search engine optimization company, Adviatech Corp., began offering the online “name cleansing” service to a list of past criminals, acquitted suspects, and professionals who got public misdemeanors. They also began the planning of what is now, EBadPress, a subsidiary of Adviatech Corp.

While other online reputation management companies may use locks, safes, and other cliché symbolisms, Adviatech took a ‘wiser’ approach by using three wise monkeys. The EBadPress logo is made up of Kikazaru, the monkey that hears no evil, Iwazaru, the monkey that speaks no evil, and a mischievous Mizaru, the monkey which is supposed to be seeing no evil but instead, peaking with one eye at a laptop.

Monkeys Cleaning Name

The pictorial maxim is a symbol of Japanese wisdom often repeated as “Hear no evil, speak no evil, see no evil”, a proverb reminding people to not be nosy, gossipy, or snoopy.

EBadPress releases new media to talk about current events for their clients which eventually become the first results in search engines. The search engines are more interested in fresh new content so the method of name cleansing is an ethical form of online reputation management.

EBadPress falls directly under the jurisdiction of Adviatech Corp., President and Co-Founder, C.P. Kazor. Kazor believes that other companies offering similar services are missing an important element in reputation management… secrecy.

Kazor explains, “When we begin a reputation management project, we keep that case secret. These other companies that talk about contacting web sites with legal notices and asking them to remove content are putting their clients at risk. If someone has an article on a web site that is deemed ‘negative press’ and a reputation management company writes the site owner a letter asking them to remove the story, the site owner is more than likely going to blog about the first amendment injustice thus creating more negative press on the web for the client. That is why, we work in the shadows.”

The EBadPress project was developed by both Adviatech Co-founders, President C.P. Kazor and Vice President, Jason Bland. Bland, will be overseeing many of the technical aspects of online reputation management. He too, strongly believes in privacy and secrecy when dealing with reputations and compares reputation management companies that don’t to someone hitting a beehive with a stick.

Bland explains, “If you have a beehive hanging on your door step and you take a stick, then knock it down, you are going to have a lot of angry bees swarming around. But if you apply a layer of smoke around the beehive, the problem can be peacefully remedied. If you contact a blog owner or site owner, you are asking for a lot of angry bees swarming the web to spread your bad news.”

The EBadPress confidentiality statement on EBadPress.com is the tightest in the industry. No other online reputation management expresses the same dedication to privacy and secrecy. While the names of clients are confidential, clients will, of course, be told how their reputations will be repaired and guaranteed only ethical search engine practices.

To learn more, call 1.800.998.6005 or visit http://www.ebadpress.com.